My style, my food, my waste! Consumer food waste-related lifestyle segments
نویسندگان
چکیده
Abstract Adapting responsible food marketing practices to different customer types can make a valuable contribution reducing waste. The current study investigated the relation between (waste)-related lifestyle patterns and self-reported waste, choices for suboptimal food, waste awareness using survey with 4214 consumers across five Northern Western European countries. Results show differences in wastage, choices, clusters of identified on basis patterns. Findings commonalities allow deriving actions targeted these consumer lifestyles.
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2021
ISSN: ['1873-1384', '0969-6989']
DOI: https://doi.org/10.1016/j.jretconser.2020.102353